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Privacy policy

Which?Local privacy policy

Welcome to our privacy policy. Here at Which? Local we are committed to protecting your information when you use our services or buy our products. As a Which? member, you will also need to read the Which.co.uk privacy policy which will apply to you. To find out more about Which? and who we are, please look at our general terms.

This policy explains how we use any personal information we collect about you when you use our websites. If you have any questions please call our Customer Service Team and we will be happy to help.

What information do we collect about you?

We collect information about you when you register with us,submit a review, register for an alert, log-in, add or change your location for searches, or get involved in our forums. We also collect information when you complete our surveys, provide feedback, send us enquiries or enter our competitions.

If you’re a trader whose details have been submitted to us, we will verify them against another publically available source or phone you to check. These contact details will appear on our website site alongside the review. If you would rather not be listed, please contact us to take your details down. Likewise if you spot details that are wrong, please let us know and we’ll be happy to amend.

We also use cookies to collect information about your use of our websites. Please see our cookie policy for further information.

How will we use this information about you?

We collect information about you to inform you about activity on the site related to you – such as letting you know if there are any follow up reviews, alerts, or responses to your ‘Help Wanted Requests’. You can choose how much contact with us you want at sign up to Which? Local or you can amend your preferences at anytime through the ‘My Account’ page. We may also contact you if we have a query over a review you’ve submitted and if you’re a trader, to get contact details on the site.

When you first register with Which? Local we will send you a ‘Registration Success’ email.

Will you pass my information on to other companies?

We do use other companies to process your data on our behalf, to ensure that we can fulfil all our obligations to you. We only choose those companies who prioritise the protection of personal data and who pass the strict organisational and technical security standards that we set. These companies include those who help us host and build our websites.

The only other times we will pass your details to anyone else would be where we have to for fraud or other legal purposes.

We will never pass your details (email, address, telephone, cookies or IP address) to any third parties for marketing purposes.

How long will we keep this information about you?

We will only keep information about you for as long as we need to. We make sure that any companies which process your data on our behalf do the same. We have an internal retention policy where there are varying retention periods for different categories of information depending on our legal obligations and whether there is a commercial need, such as answering member account queries.

After a retention period has elapsed, the data is deleted.

How do we keep your information secure?

Which? Local takes the security of our customers’ data very seriously. We use multiple layers of firewalls to ensure user data is kept as secure as possible, specialist devices to detect and prevent intrusion attempts, and encryption systems to ensure data is scrambled while being transmitted from system to system. We employ equally rigorous physical security policies to prevent physical access to our data centres. We perform regular system patching, and employ an independent security company to perform penetration tests (authorised attempts to try to hack our systems to show any risks) annually and whenever we bring new systems online.

We ensure third parties employ the same rigour when handling data, ensuring they apply security far in excess of regulatory requirements.


We would like to send you information about our products and services which we think may be of interest to you. If you have consented, then this may include emails. Please note that there is always an unsubscribe link in our emails which will take you off our distribution list, or you can contact us at any time.

Access to your information and correction

If you would like a copy of some or all of your personal information we hold about you, please write to us at CS Operations Management, Castlemead, Gascogne Way, Hertford, SG14 1LH We want to make sure that your personal information is accurate and up to date. Please always let us know if you think it is not.

Other websites

Our websites contain links to the websites of other organsiations. This privacy policy only applies to our websites so when you link to other websites you should read their own privacy polices and terms and conditions. We cannot accept any responsibility for your use of these websites.

What if I’m aged 16 or under?

If this applies to you, please get your parent’s/ guardian’s permission before you supply us with any personal information. Without this consent, please do not provide us with any personal information.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this webpage. If there is a material change which could have a detrimental effect on you, and you are a Which? member or we have your contact details, we will contact you to check whether you are happy with it.

How to contact us

If you would like further information on how your information is used, how we maintain the security of your information and your rights to access information we hold on you, please contact us:

  • by email which-local@which.co.uk
  • by writing to us at Dept. DNE, Which? Castlemead, Gascogne Way, Hertford, SG14 1LH
  • or by our Contact Us website form