Looking for a trader that has passed a Which? assessment?

Visit Which? Trusted Traders to find local traders who have been checked and assessed by our trading standards professionals.


If you're having account issues, or have any questions regarding the website, please see if our frequently asked questions below can help.

Which? Local - FAQ's

  • What is Which? Local?

    Which? Local is a recommendation website exclusive to Which? members where you can find and recommend local tradespeople and businesses.

    The website has over 140,000 moderated reviews covering everything from builders and barbers to roofers and reflexologists.

    The website also includes:

  • How do I register?

    Please refer to our registration help page. If you have any problems with your registration, please contact us.

  • Why can't I log in to my account?

    1. Have you registered?

    Click to find out how to register.

    2. Have you changed your email address?

    You may have originally registered your account using a different email address. Please contact us so we can update your account details if this is the case.

    3. Have you forgotten your password?

    The login details for Which? Local may be different to the ones you have for the which.co.uk website. Click to reset your Which? Local password.

    4. Have you previously held a Which? subscription?

    If you are unable to register a Which? Local account, you may have registered in the past with a previous Which? subscription. If so, please contact us so we can update our records.

  • How do I find a recommended business?

    Enter your requirements in the two search bars located at the top of the page ('I'm looking for' and 'Near') and click the 'Search' button.

    You will be presented with the nearest 20 businesses, but can expand this to up to 80 results by clicking 'Find more'. Search results can also be sorted by most recent, best ratings and so on.

    You can also browse sectors using the category menu underneath the search bars.

  • Can I search in other locations?

    Absolutely! Which? Local isn’t just confined to businesses in your local area – you can use it to search across the whole of the UK. To search in a different area, simply change the postcode/place name shown in the ‘Near’ box on the search bar.

  • How do I report incorrect/outdated information?

    Select the 'Report incorrect information' link beneath the buisnesses contact details, providing any new contact information you may have.

  • Is Which? recommending these businesses?

    No. All recommendations have been made by Which? members, not Which? itself.

    That said, some of the businesses featured on Which? Local will also be Which? Trusted Traders (indicated by the Which? Trusted Traders logo) meaning they have passed an assesment process to establish they they meet the high standards set by Which?

    You can find out more about this exciting new venture for Which? here

  • How do you know the reviews are genuine?

    Each review is checked by our team of moderators before publication. They use a variety of tools to check there's no connection between the member and the business being reviewed.

    Where there is reason to doubt the legitimacy of a review, it won't be published on the website. If you would like more information about our moderation, please contact us.

  • How do I make a review?

    If you found the business on Which? Local, save time by posting your review on their listing.

    If the business is not yet on Which? Local, click on the 'make a recommendation' button via the homepage.

  • Can I post a negative review?

    Yes. In broad terms, negative reviews are published if the business has an existing recommendation on Which? Local and the review is factual and objective. 

    If you have not used the business as a paying customer, please select this option when making your review.

  • Do you remove businesses from Which? Local?

    From time to time, we may remove businesses from Which? Local, in order to protect the spirit of the website, which is primarily a recommendation service. Typically, businesses are removed from Which? Local following severe or multiple instances of negative feedback.

  • Can I post a review if I have not used the service?

    Yes. In situations where you have not used the services of a business, you can add your feedback (positive or negative) on their listing for others to consider.

    It might be that a business has failed to return calls or kindly helped you resolve an issue over the phone, for example. 

    Please select 'I have not used this service but wish to share my experience' when making your review.

  • Can I make a review on behalf of others?

    Reviews on behalf of others, such as relatives or friends are not encouraged. However, if you are in position where you have power of attorney or have overseen the completed work of a business, then these reviews will be considered for publication.

  • Can I withdraw/edit my review?

    Yes. Please contact us with the details if you wish to withdraw a review or make any other changes.

  • Who can see my reviews?

    As Which? Local is an exclusive Which? members website, your reviews will only be seen by other members.

    Please note, however, that recommended businesses are increasingly joining Which? Local and may view and comment on your reviews.

    In additon, recommended businesses that do not have access to the website can request to hear their reviews at any time. We do not give out any personal information when sharing reviews with businesses that do not have access to the website.

  • What's happened to my review?

    Reviews are typically published within 5 days of posting.

    If there is a delay in publishing your review, we may require additional information about either the trader or the content of your review. In these cases, we will contact you by email.

  • I am a trader and I want to know more about the website

    You can find out more on our trader FAQ page.

  • What is Which? Trusted Traders?

    Which? are know for testing products to help you make the best purchasing decisions. Now, Which? have created an endorsement scheme to help you find reputable home improvement and motoring repair traders in your local area.

    Businesses wishing to join the scheme and become a Which? Trusted Trader must undergo an assessment process which includes a credit check, customer reference checks and a visit from a Which? Trusted Traders assessor. The visit includes an assessment of various aspects of the business such as business processes, documentation and complaints procedures.

    Only traders who satisfy this assessment process are awarded the Which? Trusted Traders status.

    Find out more about the new Which? Trusted Traders service and see who has been endorsed in your local area.

  • Why can't I use my Which.co.uk login to access Which? Local?

    At this time, login details for which.co.uk and Which? Local are not linked. This means that you may have different login details for both.

    We apologise for any inconvenience this may cause. 

  • What's a screen name?

    A screen name acts as an alias, allowing members to protect their personal identities, when posting on the website.

    We recommend that you do not use your full name, email address or membership number as your screen name.

    Which? Local is committed to protecting your privacy and will not share any personal information. For more information, view our privacy policy.

  • How do I upload an avatar/photo to my profile?

    Visit the 'My profile' section of the website by clicking on your screen name. Use the image uploader to browse for an image on your computer or device.

  • Why does your map tell me that a trader/business is closer to me than they actually are?

    Which? Local calculates distances ‘as the crow flies’. This means the figure you are seeing is the straight line distance between the two points.

  • I'm in Northern Ireland, why can't I search by town/city name?

    The database we use for place names plot Northern Ireland towns on a different coordinate system to the rest of the UK, this therefore means that we are currently unable to plot these towns on our map.

  • What is 'Buy With Confidence'?

    A number of traders on Which? Local will have a ‘Buy with Confidence’ logo attached to their listing. This means that they have been vetted and approved by Trading Standards officers.

    Each business that has joined this scheme has undergone a series of detailed checks before being approved. Membership of the scheme is not given lightly – each applicant will have their complaints history reviewed and will receive a visit from Trading Standards. In addition, good references are required from previous customers and applicants must agree to abide by the scheme's code of conduct, which requires them to follow the letter and spirit of the law.

    Buy With Confidence is the largest local authority scheme in the UK - currently running in more than 30 areas and growing all the time.

Question not answered here?

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