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If you're having account issues, or have any questions regarding the website, please see if our frequently asked questions below can help.
Which? Local is a recommendation website exclusive to Which? members where you can find and recommend local traders and businesses.
The website has over 133,000 moderated reviews from builders and barbers to roofers and restaurants.
Alongside the huge database of recommendations and trader info, the website also boasts a range of excellent features including:
- Advice articles
- Expert ‘How-to’ videos
- Top tips from traders
- Community forums
Firstly, you will need your Which? membership number – if you subscribe to a magazine, this will be shown on the cover letter with each issue. Which.co.uk members can find this in the ‘Your Account’ section of the Which.co.uk website.
Secondly, go to the Which? Local homepage and click on the 'Activate your account' button. Enter your membership number, and then fill in your desired login credentials (your chosen screen name, email and password).
If you have any problems registering, please contact us.
1) Have you registered?
You can find out how to register by clicking here.
2) Have you changed your email address?
You may have originally registered your account using a different email address. Please contact us so we can update your account details if this is the case.
3) Have you forgotten your password?
Please note that the login details for Which? Local may be different to the ones you have for the main Which.co.uk website. To reset your Which? Local password, please click here.
4) Have you previously held a Which? subscription?
If you are unable to register a Which? Local account, you may have registered in the past with a previous Which? subscription. If so, please contact us so we can update our records.
You can find a trader recommended by our members in one of two ways:
The search bar – once logged in to Which? Local start typing what you’re looking for in the search bar and our system will make helpful category suggestions for you to select. You can then select the correct category, ensuring that the postcode in the ‘Near’ box is correct, and then select ‘Search’.
The category menu - You can use the menu on the left hand side of the page to manually browse through the available categories. For example, if you were looking for a Plumber you would click on ‘House & Home’ and then ‘Plumbers’.
Absolutely! Which? Local isn’t just confined to traders in your local area – you can use it to search across the UK. To search in a different area, simply change the postcode/place name shown in the ‘Near’ box on the search bar.
If you have spotted an error under a trader’s listing e.g. an old telephone number, their website is not working or you know that they are no longer in business, then please click on the ‘Report incorrect information’ link directly beneath their contact details to keep us updated.
All recommendations have come from Which? members not Which?
We may not assess traders on the Which? Local site however we do moderate each and every piece of member generated content before it is added to the site. We do this to check that people are not recommending themselves, their family, their colleagues etc.
In addition to members reviews we have over 5,000 listed businesses that are part of the BWC Scheme. Please see ‘What is Buy With Confidence’ for more information.
Each review is checked by our team of professional moderators. As part of this process, moderators use a variety of tools to check that there is no connection between the member and the trader being recommended. Where there is reason to doubt the legitimacy of a posted review, it will not be published on the website.
If you would like more information about this, please contact us.
If you found the business on Which? Local, save time by posting your review on their listing.
If the business is not yet on Which? Local, click on the 'make a recommendation' button via the homepage.
Yes. In broad terms, negative reviews are published under the following conditions:
- The trader/business has an existing recommendation on Which? Local
- The service was actually used - if a trader does not return calls, refuses a job etc., the comments feature can be used as an alternative
- The review is factual, objective and contains valid reasons as to why the service was unsatisfactory, in the opinion of the reviewer.
Reviews are typically published within 2-3 days of posting. If there is a delay in publishing your review, we may require additional information about either the trader or the content of your review. In these cases, we will contact you by email.
Yes. Please contact Which? Local with details if you wish to withdraw a recommendation or make any changes.
Reviews on behalf of othes e.g. relatives & friends are not encouraged. However, if you are in a position whereby you have power of attorney or have overseen the completed work of a business, then these will be considered for publication.
A number of traders on Which? Local will have a ‘Buy with Confidence’ logo attached to their listing. This means that they have been vetted and approved by Trading Standards Officers.
Each business that has joined this scheme has undergone a series of detailed checks before being approved. Membership of the scheme is not given lightly – each applicant will have their complaints history reviewed and will receive a visit from Trading Standards. In addition, good references are required from previous customers and applicants must agree to abide by the scheme's code of conduct, which requires them to follow the letter and spirit of the law.
Buy With Confidence is the largest local authority scheme in the UK - currently running in more than 30 areas and growing all the time.
You can find out more on our trader FAQ page.
At this time, login details for the main Which? website and Which? Local are not linked. This means that you may have different login details for both. We apologise for any inconvenience this may cause.
Visit the 'My proflie' section of the website by clicking on your screen name. Here you will find our image uploader.
Which? Local currently calculates distances ‘as the crow flies’, which means that the figure you are seeing is the straight line distance between the two points. We are looking to develop the website in the future to calculate true distances by road.
The database we use for place names plot Northern Ireland towns on a different coordinate system to the rest of the UK, this therefore means that we are currently unable to plot these towns on our map. We are looking at a technical fix which will allow us to include N.I. place names in the future.
If this page doesn't help with your question, please get in touch.