- Do you vet the traders?
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No – All of the recommendations come from Which? Members.
Whilst we do not vet the traders, we do moderate each and every piece of member generated content before it is added to the site. We do this to check that people are not recommending themselves, their family, their colleagues etc.
In addition to this, we have over 5,000 traders on the website which have been vetted by Trading Standards officers. This is further explained in our Buy With Confidence section.
- How do you know that the reviews are genuine?
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Each review is meticulously checked by a team of professional moderators. As part of this process, moderators use a variety of tools to ensure that there is no connection between the member and the trader being recommended. Where there is reason to doubt the legitimacy of a posted review, it will not be published on the website.
If you would like more information about this, please contact us.
- How do I make a review/recommendation?
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To recommend a new trader click 'Recommend' (the pencil icon) on the menu at the top of the website.
Alternatively, if you know the trader is already on the website, you can also post your recommendation via the ‘Write your review’ section below their contact details. This will save you time as you won’t need to fill in the address details again.
- Can I post a negative review?
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Yes. In broad terms, negative reviews are published under the following conditions:
1) The trader/business has an existing recommendation on Which? Local
2) The service was actually used - if a trader does not return calls, refuses a job etc., the comments feature can be used as an alternative
3) The review is factual, objective and contains valid reasons as to why the service was unsatisfactory, in the opinion of the reviewer.
- How can I view my recommendations?
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You can view your recommendations on the Which? Local homepage as soon as you log in. Alternatively you can find them via the ‘Reviews’ tab on your profile.
- What's happened to my review/recommendation?
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Reviews are typically published within 2-3 days of posting. If there is a delay in publishing your review, we may require additional information about either the trader or the content of your review. In these cases, you will usually be contacted by email.
- Can I withdraw/edit my review?
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Yes. Please contact Which? Local with details if you wish to withdraw a recommendation or make any changes. Once you have reviewed a particular trader, you can submit an updated review at a later date, as long as you have used the trader since your initial review.