Discover the benefits of Which?

  • Access to all forum areas
  • Over 130,000 carefully moderated business reviews
  • 1000s of product reviews
  • Best Buy recommendations
Sign up today!


If you're having account issues, or have any questions regarding the website, please see if our frequently asked questions below can help.

Which? Local - FAQ's

  • What is Which? Local?

    Which? Local is a recommendation website exclusive to Which? members where you can find and recommend local tradespeople and businesses.

    The website has over 139,000 moderated reviews covering everything from builders and barbers to roofers and reflexologists.

    The website also includes:

  • How do I register?

    Please refer to our registration help page. If you have any problems with your registration, please contact us.

  • Why can't I log in to my account?

    1. Have you registered?

    Click to find out how to register.

    2. Have you changed your email address?

    You may have originally registered your account using a different email address. Please contact us so we can update your account details if this is the case.

    3. Have you forgotten your password?

    The login details for Which? Local may be different to the ones you have for the website. Click to reset your Which? Local password.

    4. Have you previously held a Which? subscription?

    If you are unable to register a Which? Local account, you may have registered in the past with a previous Which? subscription. If so, please contact us so we can update our records.

  • How do I find a recommended business?

    Enter your requirements in the two search bars located at the top of the page ('I'm looking for' and 'Near') and click the 'Search' button.

    You will be presented with the 10 nearest businesses, but can expand this to up to 80 results by clicking 'Find more'.

    Search results can also be sorted by most recent, best ratings and so on.

    You can also browse sectors using the category menu which runs down the left hand side of every page, refining your results further by selecting a category (such as 'Electricians') within the sector (such as 'House & home').

  • Can I search in other locations?

    Absolutely! Which? Local isn’t just confined to businesses in your local area – you can use it to search across the whole of the UK. To search in a different area, simply change the postcode/place name shown in the ‘Near’ box on the search bar.

  • How do I report incorrect/outdated information?

    Select the 'Report incorrect information' link beneath the buisnesses contact details, providing any new contact information you may have.

  • Is Which? recommending these businesses?

    No. All recommendations have been made by Which? members, not Which? itself.

    In addition to member recommendations, we also have over 5,000 businesses listed that have been endorsed by the Trading Standards 'Buy With Confidence' scheme.

  • How do you know the reviews are genuine?

    Each review is checked by our team of moderators before publication. They use a variety of tools to check there's no connection between the member and the businessbeing reviewed.

    Where there is reason to doubt the legitimacy of a review, it won't be published on thw website.

    If you would like more information about this, please contact us.

  • How do I make a review?

    If you found the business on Which? Local, save time by posting your review on their listing.

    If the business is not yet on Which? Local, click on the 'make a recommendation' button via the homepage.

  • Can I post a negative review?

    Yes. In broad terms, negative reviews are published if the business has an existing recommendation on Which? Local and the review is factual and objective. 

    If you have not used the business as a paying customer, please select this option when making your review.

  • Can I post a review if I have not used the service?

    Yes. In situations where you have not used the services of a business, you can add your feedback (positive or negative) on their listing for others to consider.

    It might be that a business has failed to return calls or kindly helped you resolve an issue over the phone, for example. 

    Please select 'I have not used this service but wish to share my experience' when making your review.

  • Can I make a review on behalf of others?

    Reviews on behalf of others, such as relatives or friends are not encouraged. However, if you are in position where you have power of attorney or have overseen the completed work of a business, then these reviews will be considered for publication.

  • Can I withdraw/edit my review?

    Yes. Please contact us with the details if you wish to withdraw a review or make any other changes.

  • Who can see my reviews?

    As Which? Local is an exclusive Which? members website, your reviews will only be seen by other members.

    Please note, however, that recommended businesses are increasingly joining Which? Local and may view and comment on your reviews.

    In additon, recommended businesses that do not have access to the website can request to hear their reviews at any time. We do not give out any personal information when sharing reviews with businesses that do not have access to the website.

  • What's happened to my review?

    Reviews are typically published within 5 days of posting.

    If there is a delay in publishing your review, we may require additional information about either the trader or the content of your review. In these cases, we will contact you by email.

  • What is 'Buy With Confidence'?

    A number of traders on Which? Local will have a ‘Buy with Confidence’ logo attached to their listing. This means that they have been vetted and approved by Trading Standards officers.

    Each business that has joined this scheme has undergone a series of detailed checks before being approved. Membership of the scheme is not given lightly – each applicant will have their complaints history reviewed and will receive a visit from Trading Standards. In addition, good references are required from previous customers and applicants must agree to abide by the scheme's code of conduct, which requires them to follow the letter and spirit of the law.

    Buy With Confidence is the largest local authority scheme in the UK - currently running in more than 30 areas and growing all the time.

  • I am a trader and I want to know more about the website

    You can find out more on our trader FAQ page.

  • Why can't I use my login to access Which? Local?

    At this time, login details for and Which? Local are not linked. This means that you may have different login details for both.

    We apologise for any inconvenience this may cause. 

  • What's a screen name?

    A screen name acts as an alias, allowing members to protect their personal identities, when posting on the website.

    We recommend that you do not use your full name, email address or membership number as your screen name.

    Which? Local is committed to protecting your privacy and will not share any personal information. For more information, view our privacy policy.

  • How do I upload an avatar/photo to my profile?

    Visit the 'My profile' section of the website by clicking on your screen name. Use the image uploader to browse for an image on your computer or device.

  • Why does your map tell me that a trader/business is closer to me than they actually are?

    Which? Local calculates distances ‘as the crow flies’. This means the figure you are seeing is the straight line distance between the two points.

  • I'm in Northern Ireland, why can't I search by town/city name?

    The database we use for place names plot Northern Ireland towns on a different coordinate system to the rest of the UK, this therefore means that we are currently unable to plot these towns on our map.

Question not answered here?

If this page doesn't help with your question, please get in touch.